Assurity Term Life Insurance: A Comprehensive Review of Coverage, Pricing, and Customer Experience

What is Assurity Term Life Insurance?

Assurity is a direct‑to‑consumer insurer that offers term life policies with coverage periods ranging from 10 to 30 years. The company markets itself as a low‑cost alternative to traditional carriers, using an online application process that typically takes less than 30 minutes.

Coverage Details and Policy Options

Term Lengths

Assurity provides three standard term lengths: 10, 20, and 30 years. Each term offers a fixed death benefit that remains the same throughout the policy period.

Death Benefit Amounts

Applicants can choose a death benefit from $250,000 to $5,000,000, depending on the term and their underwriting profile. Higher coverage levels may trigger additional underwriting questions.

Renewal and Conversion

At the end of the term, the policy automatically renews at a higher rate unless the holder opts to convert to a permanent policy with a different insurer. Assurity does not offer in‑policy riders such as accelerated death benefit or waiver of premium.

Pricing and Cost Transparency

Premium Structure

Assurity uses a level premium model: the rate remains constant for the entire term. Premiums are calculated based on age, gender, smoking status, and chosen death benefit.

Sample Premium Table

Application Process and Underwriting

Online Application

The application is fully digital, requiring basic personal information, health questions, and a consent for a medical record check.

Underwriting Speed

Assurity claims to provide a decision within 24 hours for most applicants, though final approvals can take up to a week if additional medical records are requested.

Customer Experience and Support

Customer Service Channels

Assurity offers phone support (24/7), live chat, and an email portal. Customer reviews note that phone wait times can be long during peak hours.

Claims Process

Claimants must submit a death certificate and claim form online. The company reports an average claim settlement time of 30 to 45 days, which is on par with industry averages.

Pros and Cons Summarized

• Pros: Fast online application, level premiums, wide coverage range, no medical exam for most applicants.
• Cons: Limited riders, no in‑policy cash value, customer service can be slow during busy periods.

How Assurity Compares to Competitors

Compared to major carriers like State Farm or Northwestern Mutual, Assurity typically offers lower premiums for similar coverage levels, especially for younger, non‑smoking applicants. However, traditional insurers often provide more flexible policy features and a broader network of financial advisors.

Is Assurity Right for You?

If you're a healthy adult in your 30s or 40s looking for a straightforward, affordable term policy without the need for riders or a cash value component, Assurity can be a solid choice. For those who prefer a policy that can grow over time or who need additional benefits, a traditional insurer may be preferable.