Dealerclick is a cloud‑based Customer Relationship Management (CRM) platform built specifically for auto dealerships, offering tools to manage leads, track inventory, schedule service appointments, and automate marketing. In the first 100 words, we'll explain what Dealerclick does, why it matters to dealership owners, and how it differs from generic CRMs, so you can decide if it fits your business.
- What Is Dealerclick?
- How Dealerclick Differs From Generic CRMs
- Key Features Explained
- Lead Capture & Distribution
- Contact Management
- Service Integration
- Marketing Automation
- Pricing Overview
- Implementation and Training
- Pros and Cons
- When Dealerclick Is the Right Choice
- Comparison With Competing Dealership CRMs
- Bottom Line
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What Is Dealerclick?
Dealerclick positions itself as an all‑in‑one dealership management solution. It integrates with major Dealer Management Systems (DMS) such as Reynolds & Reynolds, CDK, and Dealertrack, pulling data on inventory, finance, and service histories into a single dashboard. Core modules include:
- Lead Management – capture web, phone, and walk‑in leads, assign them to sales reps, and track follow‑up activity.
- Inventory Visibility – real‑time vehicle status, pricing, and VIN details across multiple lots.
- Service Scheduler – online booking, reminders, and technician assignment.
- Marketing Automation – email/SMS campaigns, drip sequences, and ROI reporting.
- Reporting & Analytics – customizable dashboards for sales, service, and marketing performance.
How Dealerclick Differs From Generic CRMs
While Salesforce, HubSpot, or Zoho can be customized for automotive use, Dealerclick embeds dealership‑specific data fields (e.g., VIN, mileage, finance terms) and complies with industry regulations like the CAN‑SPAM Act for dealer communications. This reduces the need for custom integrations and training.
Key Features Explained
Lead Capture & Distribution
Dealerclick pulls leads from website forms, third‑party ad platforms (Google Ads, Facebook), and phone systems via API or email parsing. Leads are automatically scored based on source, vehicle interest, and buyer readiness, then routed to the appropriate sales consultant.
Contact Management
Each prospect or customer record includes a timeline of interactions, service history, and financing notes. The platform supports tag‑based segmentation for targeted campaigns (e.g., "Trade‑in Ready" or "First‑time Buyer").
Service Integration
Service advisors can view a customer's vehicle history, schedule appointments, and send automated service reminders. The system syncs with most DMS service modules, ensuring no duplicate entries.
Marketing Automation
Pre‑built email templates and SMS scripts let dealerships run drip campaigns for new inventory arrivals, financing offers, or post‑service follow‑ups. Performance metrics (open rate, click‑through, conversion) are displayed in real time.
Pricing Overview
Dealerclick offers tiered pricing based on dealership size and required modules. Below is a snapshot of publicly disclosed pricing as of 2024; exact quotes may vary.
| Tier | Monthly Cost (per user) | Included Modules |
|---|---|---|
| Starter | $79 | Lead Management, Basic Reporting |
| Growth | $119 | All Core Modules, Marketing Automation |
| Enterprise | Custom | Full suite, API access, dedicated support |
Implementation and Training
Dealerclick provides a standard onboarding timeline of 4–6 weeks:
- Week 1: Data import from DMS and existing CRM.
- Week 2: System configuration – user roles, lead routing rules.
- Week 3: Staff training – live webinars and on‑site sessions.
- Week 4‑6: Live pilot, performance monitoring, and adjustments.
Dealerships report an average of 20 % reduction in lead response time after the pilot phase.
Pros and Cons
Summarizing feedback from industry reviews and user forums:
- Pros
- Automotive‑specific data fields eliminate custom development.
- Seamless DMS integration reduces duplicate entry.
- Strong reporting suite for sales and service KPIs.
- Scalable pricing for multi‑location groups.
- Cons
- Initial setup can be complex for dealers with legacy DMS.
- Mobile app UI is less polished than some consumer‑grade CRMs.
- Advanced API access only on Enterprise tier.
When Dealerclick Is the Right Choice
Dealerships that should consider Dealerclick include:
- Independent or multi‑location dealers seeking a single platform for sales, service, and marketing.
- Dealers already using a compatible DMS and wanting deeper CRM integration.
- Operations focused on data‑driven decision making and measurable ROI on marketing spend.
Conversely, very small shops with fewer than five staff may find the Starter tier cost‑prohibitive compared with free CRM options.
Comparison With Competing Dealership CRMs
| CRM | Auto‑Specific Features | Pricing (Base) | Integration Depth |
|---|---|---|---|
| Dealerclick | VIN‑level inventory, service scheduler | $79‑$119 per user | Deep DMS sync (Reynolds, CDK) |
| VinSolutions | Lead routing, finance tools | $99 per user | Standard DMS connectors |
| Elead | Marketing automation, inventory alerts | $89 per user | Limited API, manual data pulls |
Bottom Line
Dealerclick delivers a dealership‑centric CRM that consolidates sales, service, and marketing into one cloud platform. Its strongest value lies in native DMS integration and automotive‑specific data structures, which cut down on manual entry and improve reporting accuracy. While the learning curve and cost may be higher than generic CRMs, the ROI‑focused features make it a solid long‑term investment for growing auto groups.