Identify the source of the ads
Mutual of Omaha typically sends marketing by mail, email, or phone based on the policyholder's contact information. Determine which channel you are receiving the ads from so you can address the correct department.
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Gather proof of death
Prepare a copy of the death certificate and, if available, the policy number or any recent statements. Mutual of Omaha will request this documentation to confirm the policyholder's status before removing the address from their marketing list.
Contact Mutual of Omaha's customer service
Use one of the following methods to request removal:
- Phone: Call the general customer‑service line (usually listed on the back of the mail piece) and ask to speak with the "marketing opt‑out" or "deceased‑account" specialist.
- Email: Send a concise message to the address provided on the company's website, attaching the death certificate and stating that you want all future life‑insurance advertisements stopped.
- Mail: Write a brief letter, include the death certificate, policy number, and a clear request to cease all marketing. Send it to Mutual of Omaha's corporate address, citing the "Do Not Call/Do Not Mail" request.
Use the "Do Not Call" and "Do Not Mail" registries
Register the deceased spouse's phone number with the National Do Not Call Registry and the mailing address with the Direct Mail Preference Service (if available in your country). This adds an additional legal layer that marketers must respect.
Confirm the opt‑out and follow up
Ask for a confirmation number or written acknowledgment of your request. If ads continue after two weeks, repeat the contact using the same documentation and reference the earlier request.
Escalate if necessary
Should Mutual of Omaha ignore the opt‑out, you can file a complaint with the Federal Trade Commission (FTC) or your state's consumer protection agency, providing copies of the correspondence and proof that the ads are being sent to a deceased individual.
Summary checklist
Use this quick list to ensure every step is covered:
- Identify the ad channel (mail, email, phone).
- Copy of death certificate ready.
- Policy number or recent statement on hand.
- Contact via phone, email, or mail with clear opt‑out request.
- Register number/address on Do Not Call/Mail lists.
- Obtain written confirmation.
- Follow up or file a complaint if ads persist.