What is Tall Emu CRM?
Tall Emu is a cloud‑based customer relationship management platform built specifically for e‑commerce merchants. It extends standard CRM features with order‑centric tools, inventory visibility, and, notably, landed cost calculations that factor in freight, customs duties, and taxes.
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The Landed Cost Challenge in Global Trade
When a product crosses borders, the final price a customer sees is rarely the same as the base price. Shipping carriers, customs brokers, and tax authorities all add fees that can vary by country, product category, and even weight. Mis‑calculating these costs leads to under‑pricing, loss of profit, or delayed deliveries.
How Tall Emu Calculates Landed Cost
Tall Emu's landed cost engine pulls data from multiple sources: carrier rates, duty tables, VAT/GST rules, and user‑defined margin targets. It applies the following steps:
- Identify the shipment origin and destination.
- Retrieve applicable freight rates and packaging details.
- Apply the correct tariff codes and duty percentages.
- Add value‑added taxes based on the destination's tax regime.
- Calculate the total landed cost and compare it to the desired margin.
Benefits for Merchants
Accurate landed cost data enables merchants to:
- Set competitive yet profitable prices.
- Avoid customs holds by ensuring compliance.
- Provide transparent shipping estimates to customers.
- Automate order fulfillment decisions based on cost thresholds.
Integration with Other Systems
Tall Emu's API allows seamless data flow to e‑commerce platforms (Shopify, Magento), fulfillment centers, and accounting software. This connectivity keeps landed cost information up‑to‑date across the entire sales pipeline.
Key Considerations When Choosing Landed Cost Software
| Attribute | Detail | Context |
|---|---|---|
| Data Accuracy | Real‑time carrier and duty updates | Critical for high‑volume sellers |
| Scalability | Handles thousands of SKUs | Suitable for growing catalogs |
| Ease of Use | Drag‑and‑drop UI, minimal configuration | Reduces onboarding time |
| Compliance Support | Automated tax filing reminders | Helps avoid penalties |
Conclusion
Tall Emu's landed cost software turns a complex, data‑intensive task into a streamlined, automated process. By delivering precise cost insights, it empowers merchants to price smarter, comply confidently, and enhance customer satisfaction in international markets.