What Is Totality RE?
Totality RE is a cloud‑based Customer Relationship Management (CRM) platform specifically designed for real estate brokerages. It combines lead management, transaction tracking, marketing automation, and analytics into a single dashboard, aiming to streamline the entire brokerage workflow from prospect to close.
- What Is Totality RE?
- Core Features and Functionality
- Lead Capture & Nurturing
- Transaction & Deal Management
- Marketing Automation
- Analytics & Reporting
- Integration Ecosystem
- Pricing Structure
- Why Brokers Choose Totality RE
- Implementation and Support
- Onboarding Process
- Customer Support
- Comparison with Competitors
- Real‑World Use Cases
- Lead‑Rich Brokerage
- Full‑Service Agency
- Future Roadmap
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Core Features and Functionality
Lead Capture & Nurturing
Automatic import of leads from MLS feeds, social media, and web forms. AI‑driven segmentation assigns lead scores, enabling brokers to prioritize follow‑ups.
Transaction & Deal Management
Centralized deal board tracks all active listings, offers, and closings. Integrated e‑signature and document storage reduce paperwork.
Marketing Automation
Template library for email, SMS, and direct mail campaigns. Drip workflows trigger based on lead activity or property status.
Analytics & Reporting
Real‑time dashboards show key metrics: conversion rates, commission revenue, marketing ROI, and agent performance.
Integration Ecosystem
Native connectors to major MLS systems, accounting software, and marketing tools. API access allows custom integrations.
Pricing Structure
Totality RE offers tiered plans based on brokerage size and feature needs. Below is a concise overview:
| Plan | Agents Included | Monthly Price (USD) | Key Add‑Ons |
|---|---|---|---|
| Starter | 1–10 | $49 | Basic lead capture, email templates |
| Growth | 11–50 | $89 | Advanced segmentation, SMS campaigns |
| Enterprise | 51–200 | $149 | Custom API, priority support |
All plans include a 14‑day free trial. Annual subscriptions receive a 10% discount.
Why Brokers Choose Totality RE
- Industry‑Specific Design – Features like MLS feed parsing and commission tracking are built‑in.
- Scalability – Works for solo agents and large brokerages with thousands of transactions.
- Unified Data – Eliminates duplicate entries across spreadsheets and separate tools.
Implementation and Support
Onboarding Process
Typical rollout takes 2–4 weeks: data migration, agent training, and custom workflow setup. The vendor provides a dedicated implementation specialist.
Customer Support
24/7 chat support, knowledge base, and quarterly webinars. On‑premise clients receive on‑site assistance.
Comparison with Competitors
Below is a quick snapshot against two popular alternatives: HubSpot CRM for Real Estate and Real Geeks.
| Feature | Totality RE | HubSpot (Real Estate) | Real Geeks |
|---|---|---|---|
| MLS Integration | Native | Third‑party add‑on | Native |
| Transaction Tracking | Built‑in | Limited | Built‑in |
| Marketing Automation | Advanced | Standard | Advanced |
| Pricing (per agent) | $49–$149 | $45–$120 | $59–$129 |
Real‑World Use Cases
Lead‑Rich Brokerage
A mid‑size brokerage with 35 agents uses Totality RE to funnel 1,200 leads monthly. Automated drip campaigns increased qualified leads by 27% over six months.
Full‑Service Agency
With 120 agents, the agency leverages the Enterprise plan's API to sync client data with their custom accounting platform, reducing manual entry time by 40%.
Future Roadmap
Upcoming releases include AI‑powered deal forecasting, mobile app enhancements, and expanded integrations with popular marketing platforms.