Discounts and Promotions
Old Navy's 2019 back-to-school event featured site‑wide markdowns of up to 50 % on clothing, plus additional coupons for an extra 20 % off select items. In‑store shoppers could also use a "Buy 2, Get 1 Free" deal on basics like tees and leggings, while online shoppers received free standard shipping on orders over $50.
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The sale emphasized staple items for elementary and middle‑school students: denim, active‑wear, and layered basics. Junior‑size dresses and boys' cargo shorts were highlighted, and the brand pushed its new "Cool Kids" graphic tees, which were often bundled with a free accessory such as a backpack clip.
Store vs. Online Experience
Physical locations opened early, typically at 8 a.m., and displayed "sale racks" near the entrance to capture foot traffic. Online, Old Navy used a dedicated landing page that filtered by grade level, making it easier to shop for specific age groups. Both channels synchronized inventory in real time, though some high‑demand sizes sold out faster online.
How to Replicate the Savings Today
While the 2019 event has ended, shoppers can still locate similar discounts by signing up for Old Navy's email list, using the "Rewards" program for 15 % off the next purchase, and watching for seasonal "clearance" sections that often mirror back‑to‑school pricing. Retail‑price‑tracking tools also flag price drops on items that were part of the 2019 sale.
Key Takeaways
- Up to 50 % off site‑wide, plus extra coupon codes.
- Buy 2, Get 1 Free on basics in stores.
- Free standard shipping on orders over $50 online.
- Focus on denim, active‑wear, and graphic tees.
- Early store opening hours and real‑time inventory sync.