Use.Today & Dr. Patsy Perry. A collaboration for positive change and a more sustainable future.

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With the introduction of our dynamic new brand pillars including Use.Today, we are particularly excited to be partnering with Dr. Patsy Perry of MMU, a respected authority in sustainability, the environmental impact of fast fashion, and Corporate Social Responsibility.

Dr. Patsy Perry is a go-to source within the media for the environmental impact of fashion, speaking on BBC TV, BBC Radio, CNN and Channel 4, as well as writing in The Telegraph, The Independent and The Observer.

‘I’m really looking forward to working alongside Use., especially considering their commitment and dedication to creating a more sustainable future.’

Dr. Patsy Perry, Reader in Fashion Marketing, Manchester Fashion Institute, MMU.

Dr Patsy Perry on BBC Breakfast

Through our Use.Today pillar we’re building a hub for the sharing of insight, expertise, resources and solutions sought by those brands, businesses and organisations driven by a desire to make positive change and create a better and more sustainable future.

You can view our recent Facebook Live session with Dr. Patsy Perry, discussing the subject of sustainability and fashion.


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